RFID Chip - Facebook & Coca Cola

These are the first steps to warm the public to RFID Chips. Publicis E-dologic figured out a way to embed user data in IDF bracelets, and thus allow people to "Like" real world objects, places and events spreading the word about it on their facebook accounts.

http://www.youtube.com/v/Il3WSCDaIUE?f=videos&app=youtube_gdata

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RFID Chip - Facebook & Coca Cola

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